About us
We believe lasting performance is built from within.
Infinity Potential was founded on the belief that sustainable performance cannot be imposed from the outside. It is created when organisations understand what is really affecting performance, make decisions based on evidence and strengthen the confidence, capability and culture needed to carry change forward.
Vision and mission
Two statements, and everything we do sits between them.
One describes where we are trying to get to. The other describes how we get there. Neither of them ends with a report.
Our vision
At Infinity Potential, we believe that every individual, team and organisation possesses untapped potential.
We believe organisations achieve their greatest success not through reports and recommendations alone, but by developing the capability, confidence and leadership to create lasting improvement from within. That is why we are not a traditional consultancy. We work alongside our clients as trusted partners, understanding their challenges, designing practical solutions and supporting delivery until meaningful and measurable outcomes have been achieved.
By combining behavioural science, operational excellence and emerging technologies, we help organisations strengthen leadership, build capability and create sustainable high performance.
Through our Assess, Design and Deliver methodology, we turn insight into action, helping organisations continuously learn, adapt and improve in an increasingly complex world.
Our vision is to help create organisations where continuous improvement becomes part of everyday culture, where leadership enables people to achieve their full potential and where lasting performance is built from within rather than imposed from outside.
Because true transformation is not achieved through advice alone. It is achieved by turning potential into performance.
Our mission
At Infinity Potential, our mission is to help individuals, teams and organisations realise their full potential by Assessing performance, Designing practical solutions and Delivering measurable and sustainable outcomes.
We do not believe in delivering recommendations and walking away. We work alongside our clients as trusted partners to understand their challenges, strengthen leadership, build capability and create practical solutions that deliver lasting results.
Everything we do is focused on turning insight into action, ambition into achievement and potential into performance.
Our measure of success is not the advice we provide, but the capability, confidence and sustainable high performance our clients retain long after our work is complete.
Leadership team
The people who stay through delivery.
We don’t hand engagements to a junior team once the proposal is signed. The people below are the people in the room.
Richard Nanton FRAeS FIoL
Chief Executive Officer
Richard Nanton has spent more than 38 years helping aviation organisations improve safety, leadership and operational performance across scheduled passenger airlines, cargo operations, VVIP and business aviation, whilst supporting flight training and regulatory oversight. Having led Flight Operations in these diverse environments, he understands the challenges of delivering high performance in complex, highly regulated organisations where leadership, sound judgement and operational excellence are critical to success.
Throughout his career, Richard has held senior executive positions including Vice President Flight Operations, Director of Flight Operations, Chief Pilot and Chief Training Manager. He has shaped corporate and operational strategy, led large-scale organisational transformation, developed leadership capability and worked closely with aviation regulators to introduce innovative approaches to training, safety and operational performance. His career has taken him across Europe, the Middle East and India, providing first-hand experience of leading multicultural teams and operating within different regulatory and organisational environments.
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Despite his extensive executive leadership experience, Richard continues to fly as an airline captain and serve as a Type Rating Examiner, instructor and Crew Resource Management Instructor. This enables him to combine strategic leadership with current operational insight while continuing to develop leadership, decision making and team performance within a high reliability industry. He also advises organisations on corporate strategy, leadership, organisational performance and sustainability, helping leadership teams navigate change while maintaining operational excellence. As Co-Founder of Infinity Potential, Richard believes that sustainable organisational performance is achieved by developing both people and systems. Rather than producing reports and recommendations before moving on, he works alongside clients to understand their challenges, design practical solutions and support delivery that creates meaningful, measurable and lasting improvements.
Richard believes the challenges facing organisations today cannot be solved by experience alone. High reliability organisations rest on strong leadership, sound judgement, continuous learning and disciplined execution, and those principles have relevance far beyond aviation. By combining decades of operational leadership with behavioural science, sustainability and the intelligent use of emerging technologies, he helps organisations unlock potential, strengthen capability and deliver measurable improvements in performance that endure long after an engagement has ended.
Hani Nabeel
Chief Behavioural Scientist
Hani Nabeel is the founder and Chief Scientist at Infinity Sim Wings, a human factors and CRM organisation, as well as the Chief Behavioural and Data Scientist at iPsychTec, a world-leading People Analytics and behavioural science company.
He is the architect and founder of the award-winning CultureScope behavioural analytics platform, which scientifically measures and embeds an organisation’s desired culture using predictive analytics and actionable insights. With more than 20 years of experience delivering leadership and talent management consulting services, Hani’s work combines rigorous scientific research with real-world application. His focus on organisational culture has produced groundbreaking diagnostics and advanced predictive analytics to help organisations achieve sustainable competitive advantage.
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Hani holds an Honorary Ph.D. in Applied Behaviour Analysis, an MSc in Occupational Psychology, an MSc in Advanced Research Methods, a BEng, and an Airline Transport Pilot Licence. His 10 years of commercial flying experience with three airlines included extensive flight deck human performance factors and CRM research.
His award-winning behavioural science and analytics research earned him the Wharton People Analytics Award in 2017. Hani is also the author of Culture Analytics: An Evidence-Based Approach to Company Culture. The book received the 2025 Outstanding Academic Title award from the Association of College and Research Libraries (ACRL), a division of the American Library Association (ALA). He is also a co-author of Culture Audit and Case Studies in I-O Psychology. Hani is an Oxford Scholar and a Fellow at the Royal Aeronautical Society. His methods are now part of the human science curriculum. He is a frequent speaker at international conferences and a contributor to many human science journals.
Alexandra Nanton
Human Factors Programme Manager
Alexandra Nanton is the Human Factors Programme Manager at Infinity Potential, where she supports the development and delivery of programmes focused on human performance, safety, leadership and organisational culture across safety-critical and complex operational environments.
With a career spanning air traffic management, flight operations and emerging unmanned aviation, Alex brings a strong operational perspective to the application of human factors. She began her aviation career with NATS, training and operating within complex air traffic environments before moving into high-altitude unmanned aviation.
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Alex’s experience in high-altitude unmanned aviation includes roles with Airbus subsidiary AALTO and Prismatic Ltd, working across flight operations, mission planning, airspace and regulatory integration. At AALTO, she contributed to the operational delivery of Zephyr’s 2025 record-breaking flight, gaining first-hand experience of the operational, regulatory and human-performance challenges involved in developing and operating emerging aviation technologies.
Her wider experience encompasses complex UAS operations, operational procedure development, safety-critical decision-making and the practical application of human factors principles. She has worked in environments where operational concepts, procedures and regulatory frameworks are evolving alongside new technology, giving her a particular understanding of the relationship between people, systems, procedures and organisational performance.
At Infinity Potential, Alex works across programme development and delivery, bringing together operational insight and the team’s expertise in behavioural science, human factors and applied technology. Her focus is on turning evidence and specialist knowledge into practical interventions that organisations can implement, measure and sustain.
Ethan Steer
Director of Applied Technology
Ethan Steer is Director of Applied Technology at Infinity Potential, leading the design and development of the technology that supports every stage of InfinityADD. He creates the systems, digital tools and environments that enable organisations to turn complex insight into practical, measurable and sustainable change.
His approach is grounded in the belief that technology should support the organisation, rather than force the organisation to adapt to an existing product. He works across data, systems architecture and digital experience to create solutions shaped around each client’s people, culture, operating environment and priorities.
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Alongside his leadership responsibilities, Ethan conducts research into the integration of artificial intelligence within advanced flight simulation environments. His work focuses on designing and implementing intelligent systems that enhance realism, adaptability, and overall training effectiveness for pilots, with particular emphasis on developing core competencies in multi-crew operations.
Get started
Tell us what you are trying to change.
We will help you understand what is really affecting performance, clarify the outcomes that matter and explore the most effective way forward. That is where every engagement begins.